At Demand7, we live and breathe AI-powered demand generation.
We are a team of forward-thinkers who push beyond traditional demand gen tactics to create smarter, faster, and more precise solutions. With AI woven into our core, we have built a service that is transparent, effective, and genuinely innovative.
We operate as a remote-first team scattered around the globe, with two primary hubs in London (UK) and Pune (India). This structure allows us to combine multi-cultural strategic thinking with precise technical execution, delivering around-the-clock innovation for our clients.
Our roots in demand generation run deep. With a first-party database of over 70 million contacts across key industries, we help you reach the right people, in the right places, at the right time - using signal intelligence and AI proprietary solutions to launch your campaigns faster and more efficiently. Whether identifying niche players beyond standard ICP categorisations or tracking the latest movers showing tangible intent to buy.
Using AI to interrogate publicly available registries and specialised databases, we build custom targeting datasets for niche verticals - matched against our first-party contacts for immediate activation.
Demand7 was founded by Christian Iachini, a seasoned marketer who spent years navigating the complexities of Fortune 500 companies before joining the demand generation space in 2019.
His career took him serving clients like IBM, Microsoft, Lenovo, HPE, Google - where he witnessed firsthand how marketing strategies struggled to keep pace with technological acceleration.
During his tenure with demand generation providers, Christian observed a critical problem: the traditional demand generation playbook was becoming obsolete.
The frameworks that worked in the 2010s (static buyer personas, generic content syndication, rigid BANT qualification) were no longer enough in a world where:
This realisation sparked a decision: stop consulting on outdated systems. Start building better ones.
We operate primarily with two engagement models designed for flexibility and transparency.
For each lead we generate, we calculate a cost per lead based on your specific requirements. You purchase a set quantity of guaranteed leads - simple, measurable, and transparent.
The cost varies based on the complexity of the targeting (the more niche, the higher the cost) and the overlay of AI technology or signal intelligence adopted to identify who is actively in-market for your specific solution. That said, because of our operational efficiency through proprietary AI agentic processes, our CPLs are among the most competitive on the market.
For larger, longer projects spanning multiple quarters. We define the services you'll be using, sign a Statement of Work or Insertion Order with a pre-booked quantity, and create a tracker that calculates how much of your annual allocation has been consumed.
You're always informed, and we schedule review sessions ahead of renewals. The advantage is avoiding monthly or quarterly administrative overhead - one PO, multiple campaigns.
Trusted by enterprise teams
We're building the future of demand generation. If you thrive on AI, data, and relentless innovation, we want to hear from you.
View Open RolesFrom signal-led lead generation to AI-powered targeting, explore the full range of capabilities behind our campaigns.
Explore Services