Traditional intent data tells you "this account is interested" without explaining why. Signal intelligence shows you the specific events that indicate purchase readiness.
We still work with traditional intent data when clients prefer it. But signal intelligence represents a fundamental evolution in how we identify ready buyers.
| Dimension | Traditional Intent | Signal Intelligence |
|---|---|---|
| Data Source | Aggregated web activity, co-op data pools | Observable business events: funding, hires, tech changes |
| Granularity | Account-level scores (1-100) | Specific signals with context and timestamps |
| Transparency | Black box — "trust the score" | Full visibility — "here's exactly what happened" |
| Messaging | Generic — you know they're interested, not why | Contextual — messaging tied to the triggering event |
| Timing | Delayed — scores update periodically | Real-time — signals detected as they occur |
| Cost Model | Subscription to data platforms | Built into campaign delivery |
Every signal category tells a different story about purchase readiness.
Funding rounds, IPO filings, M&A activity, earnings reports mentioning expansion or transformation initiatives.
New executive hires, leadership changes, team expansion in relevant departments, key decision-makers joining.
New tool adoptions, technology stack changes, job postings mentioning specific platforms, integration announcements.
Product launches, strategic announcements, partnership news, expansion into new markets or verticals.
New office locations, geographic expansion, headcount growth patterns, facility investments.
Yes, we monitor traditional intent too. But as one input among many, not the sole indicator of readiness.
Multiple signals create high-confidence priorities
The Power of Triangulation
A single signal might mean something. But multiple signals converging on the same account? That's when you know you have a priority target.
Consider an account that just: hired a new VP of Marketing + received Series B funding + posted jobs mentioning your competitor's platform. That's not a coincidence. That's a buying committee forming.
Signal intelligence isn't just about finding accounts. It transforms how we target, message, time, and optimise every campaign.
Prioritise accounts showing active buying signals over static firmographic matches. Chase intent, not just fit.
Reference the triggering event directly. "Congratulations on your Series B" opens more doors than generic outreach.
Reach accounts when signals are fresh. A funding announcement is most relevant in the first 30 days.
Signals don't stop. We continuously scan your target accounts for new triggers that warrant outreach.
